Samsung Electronics America Inc is bringing their #DitchTheDSLR campaign to the inaugural PIX Photo Expo and Conference hosted by DPReview and Amazon in Seattle on Wednesday October 7th.

From 11am until supplies run out, show attendees can visit the Samsung booth to trade in a fully operational Digital Single Lens Reflex (DSLR) camera including battery, power supply and lens and walk away with a Samsung NX500 camera valued at $799. The program has seen nearly 1000 DSLRs traded in at previous events in New York and Los Angeles.

“Since the first #DitchTheDSLR event, Samsung has made major strides in the digital imaging category with industry-leading innovation”, said Gary Riding, Senior Vice President, Mobile Computing, Samsung Electronics America. “We are excited to partner with the passionate DPReview photo community and Amazon at PIX, and once again give consumers the opportunity to trade in their old clunky DSLRs for a chance to enjoy Samsung’s new NX500 mirrorless camera with cutting edge imaging and wireless technology” [image:blog_post:58153]

The NX500 is the latest addition to Samsung’s NX line of mirrorless cameras and is built around the same technology architecture as the flagship NX1 model. Features include a high resolution 28MP APS-C sensor, 4k and UHD video recording and Samsung Auto Shot, which allows the camera to automatically capture action shots such as people jumping or swinging baseball bats. The NX500 also comes with updated connectivity options via Bluetooth and Wi-Fi to allow users to share their photos and videos. You can read our full review of the NX500 here.

To be eligible to trade in your DSLR you must be registered for the PIX conference. You can register for free here. Full terms and conditions of the offer can be found here

Visitors to the Samsung booth at PIX will be able to experience the entire NX system including the pro-focused NX1 and S-lens collection, the portable NX Mini and GALAXY Camera 2 as well as a variety of accessories. In addition from Tuesday October 6 there will also be a number of panels, presentations and local photo walks from Samsung Imageloggers, unpaid photography experts who photograph with Samsung gear. Full details of these can be found here

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