edelkrone QuickReleaseONE
Quick release plates, instead of living up to their name, can often cause delays for their users. Since each company designs their own unique plate for use, attaching and detaching them and keeping them at hand for use has required more time and effort than it should when it came to changing plates — plus, having to keep the tools needed on hand can slow us down even more. edelkrone's QuickReleaseONE solves this problem, working with all DSLRs and other lightweight cameras, by becoming the world’s first universal quick release solution for attaching cameras to any sort of equipment — be that tripods, jibs, ministands — whatever! 
 
The secret to the QuickReleaseONE from edelkrone is that it takes advantage of the 1/4“ – 20 screw that is a common part found on all quick release plates. Through the use of an ergonomic trigrip design, the screw can be tightened sufficiently and comfortably with one hand. This makes it possible to switch between any devices quickly and efficiently, without the need for removing plates/switching plates. And since the lever can be positioned in any direction desired, there is no problem with it covering up any area of the camera that needs to be accessed, such as a battery compartment. 
 
http://youtu.be/jUdRJqEx0eA
 
Additionally, the edelkrone QuickReleaseONE locks onto the camera in a superior fashion to that of quick release plates and is able to withstand the forces of shocks, shakes, pushes, and pulls many times that of the camera’s weight. 
 
Kadir Koymen, CEO of edelkrone USA Inc., points to the fact that many quick release plates get lost over time, with the result being a cost of time and money. “We believe that our new system is going to be a time and money saving investment for all videographers and photographers,” he says.
 
The edelkrone QuickReleaseONE will be available in September at a cost of $139.99.

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Marshal Rosenthal
Marshal Rosenthal is a Los Angeles-based freelance writer and journalist specializing in technology, consumer electronics and pop culture. Past accomplishments include editing of home theater and video gaming publications domestic and international, operating a NY photographic studio specializing in children/product and providing graphic imaging for video game box art, manuals and related.