Polaroid’s CUBE+ Lifestyle Action Camera uses built-in Wi-Fi for a viewfinder

Bigger is definitely not better, as evidenced by Polaroid’s Cube Lifestyle Action Camera. Only 35mm in size, it features a fixed wide angle view of 124 degrees, magnetic top and bottom and shock-resistance/splash proof design. So off you go shooting still photos or capturing 1080p high-resolution video, courtesy of the rechargeable battery.

But why a Cube+?

As with many small form factor cameras, there's no viewfinder for seeing where the lens is being aimed. The new Cube+ alleviates this by adding Wi-Fi capabilities: eschewing the use of Bluetooth so you can keep listening to music or doing other things. Through a direct Wi-Fi connection between camera and your iOS/Android phone, a specialized app not only acts as a viewfinder, showing you what the Cube+ is seeing, but also lets you control what the Cube+ is doing. Those not interested in holding the Cube+ in one hand and their phone in the other just need to find a metal surface for sticking the camera onto. The app also enables editing, saving, printing and sharing to social media what has been shot on the Cube+.

That’s not the end of the hardware changes either: still photos get an 8MP resolution, upgraded from 6MP, and 32GB of micro-SD card storage space gets bumped up to 64GB. Plus, for esthetics, there are now two new colors (hot pink and glow-in-the-dark green) to compliment the already available black, red and blue pioneered by its predecessor, the Polaroid Cube. The retail cost of the Cube+ is set at $149.99 and it debuts this August.

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Marshal Rosenthal
Marshal Rosenthal is a Los Angeles-based freelance writer and journalist specializing in technology, consumer electronics and pop culture. Past accomplishments include editing of home theater and video gaming publications domestic and international, operating a NY photographic studio specializing in children/product and providing graphic imaging for video game box art, manuals and related.