The Red Bull 4K Action Camera

Energy drink powerhouse Red Bull has released an ad featuring what appears to be a 4K Action Camera (or a crude artist's rendition of one) in the shape of a Red Bull can. While the brand seems a natural fit for producing an action camera, this would mark a departure from their single product focused business model to this point.

As far as camera specs go, there isn't a lot to go on. Not much can be gleaned from the illustration aside from what appears to be Zeiss optics similar to that of a Zeiss Noctiron for Panasonic. The can shaped exterior of the camera is adorned with a single record button, which leads us to speculate that the bulk of the controls and connections are on what would be the bottom of the can, a la the Replay XD.

What isn't clear, is the size of the device. The perspective of the image suggests that the camera is potentially the size of a Red Bull can, which, if this proves true, could house some serious camera optics. This could finally spell a potential competitor to GoPro, where image quality is more important than diminuitive size.

Alternatively, this could follow in the footsteps of Contour, with a rotating lens and water-resistant housing, without the need for additional accessories. We can only assume that mounts would rely on clamping around the body of the camera, much in the way a microphone clip holds a microphone.

Since we're guessing about most of this, here is our Red Bull Action Camera wish list:

  • 4K 60 shooting – as long as we're wishing, why not make it 120 fps?
  • Full sized HDMI output – if the device is truly the size of a small can, there could be room for this
  • Audio monitoring and an 1/8" input – again, with a larger form factor, two 1/8" plugs could be a possibility
  • An SDXC card slot – no more fiddling around with tiny microSD cards
  • 720/1080p faster than 256 fps – there's a real chance to nab this market with a true high speed action camera

Well, that's what we know. We will be updating the story with any news that comes our way. Keep it locked to Videomaker.com!

UPDATE: The ad is no longer online. We have reached out to Red Bull, but have yet to receive a response.

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Russ Fairley
Russ Fairley is a producer, editor and motion graphic designer who enjoys writing for Videomaker. He has also written for About.com (Lifewire.com), RedShark News, Modern Drummer Magazine, and others. He is an Adobe Certified Expert, Adobe Community Leader, and co-founder of After Effects Toronto, Canada's largest motion graphic user group. Fairley is the creator and editor of ProductionWorld.net, a popular production news website.