iON makes video fast with the SnapCam. Ease of use with the SnapCam is really the highlight for these 1.5-inch square cameras, as our CES team shared. Start 720p, 30fps video with a double tap, and stream video with a triple tap. This kind of shooting speed is great for documenting from your POV, and the SnapCam can also do time-lapse. One tap on the SnapCam can take a photo or stop your video, tests will have to reveal how the device differentiates the individual taps, and knowing which mode you’re shooting will become pretty important.
Though the camera specs are not new or exciting, the 7-day standby time is impressive. The connectivity to Wi-Fi and Bluetooth, along with social media like Facebook and Instagram, make the SnapCam a well-connected little device. As for physically connecting the SnapCam to yourself, iON has a magnet and clip option. Either should be plenty secure with the SnapCam weighing in at little more than one ounce.
The SnapCam is quite a step away from the action cameras we’ve seen from iON and the applications are exciting. The ease of setting up social connections and the strength of the streaming video seem to be the biggest questions to answer once the SnapCam ships. Look for the SnapCam to ship in the second quarter of 2015, and cost $150. There is also a SnapCam Lite version that is $80, but doesn’t have Wi-Fi capability.