Portland, Oregon-based film studio, Stillmotion, today launched Story & Heart, the world’s first story-based footage licensing platform. Building on their production company’s philosophy of storytelling over anything else, Story & Heart takes the vision of Stillmotion to another level.
The idea of a footage platform is not new, but the spin on the concept certainly is.
The idea, is that the Story & Heart platform will include a collection of stories, as opposed to straight stock footage. The stories, organized into chapters, each with beginnings, middles and ends, will be available for purchase for use in creating deeper, richer productions.
Filmmakers submitting work need not worry about their masterpieces ending up in the wrong hands, or used wildly out of order. Story & Heart’s platform allows the contributor optional control over the placement and usage of their clips. Their footage will be licensed for a flat rate, and user’s track down just the right content for their own creation through unique story-based searching.
A sample video was created using the Story & Heart platform, which features 32 filmmakers to create a short but powerful video.
http://vimeo.com/101298669
The goal of the platform is to create and build – as well as be powered by – an international community of filmmakers, or storytellers. The idea is that this collaborative community will drive the site’s activity and success, and encourage interaction and encouragement between like-minded members.
