Divergent Media's EditReady Professional Video Transcoding

Divergent Media, makers of ScopeBox and ClipWrap, have released EditReady, their latest Mac-based video transcoding application. EditReady builds on the strengths of ClipWrap, only adding additional functionality and features for pro video and popular DSLR video workflows.

Between codecs, wrappers, custom settings, and clients looking for a different and specific delivery formats, video transcoding can be a tricky and confusing subject. Fortunately, current transcoding applications like Adobe Media Encoder, Apple’s Compressor and ClipWrap have simplified matters greatly.

Most, however, do just that – transcoding. Open program, choose output, transcode.

Building on the success of ClipWrap, EditReady looks to differentiate from the other transcoding applications through the addition of some unique features and capabilities, along with incredible simplicity, and of course, blazing performance. In addition to making transcoding quick and easy, it has some interesting features usually not present in a transcoding application.

Of course, at the heart of the application is a solid transcoding engine. Built for professional camera formats, EditReady uses hardware accelerated decode and OpenCL to crank up the performance, and according to Divergent Media, EditReady can perform certain transcodes up to 10x faster than it’s nearest competitor applications.

As for unique features, EditReady has the ability to apply LUTs (Look Up Tables) to a clip for general color correction. Usually part of the post-production workflow, the ability to add a LUT after an edit can mean taking dailies or a signed-off edit of a video and making custom looks for client review quickly and easily.

Additionally, EditReady has options to review and edit clip metadata, as well as batch process clips. EditReady can convert multiple batches of files with pre-made presets either through the simple interface or using a command line interface, for those so inclined.

EditReady is a tool with current post-production workflows in mind. Taking in and transcoding footage shot with anything from a cell phone to a DSLR to an ARRI Alexa is where EditReady shines.

EditReady is available now from Divergent Media’s website.
 

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Russ Fairley
Russ Fairley is a producer, editor and motion graphic designer who enjoys writing for Videomaker. He has also written for About.com (Lifewire.com), RedShark News, Modern Drummer Magazine, and others. He is an Adobe Certified Expert, Adobe Community Leader, and co-founder of After Effects Toronto, Canada's largest motion graphic user group. Fairley is the creator and editor of ProductionWorld.net, a popular production news website.