Announces Launch of Cloud-Based Video Platform today announced the launch of their cloud-based video platform for creative professionals. is a purpose-built web application designed to solve common issues in production and post production by building in features for video review, storage, transcoding, versioning and task management. Think of it as the best parts of Dropbox, Basecamp, Vimeo, Wistia and Facebook, all rolled into one, production-oriented package.

Taking a swing at the big players in commercial hosting and collaboration, the platform elevates online project management and collaboration tools to a new level by combining many of the common tasks and features required by production professionals. Pros can upload and store their footage, manage project collaborators, compare shots, mark and annotate footage, and quite a bit more.[image:blog_post:48976]

One of the consistent drawbacks of professional footage files is the sheer size of the files that come out of the camera. Huge files and cloud-based storage haven’t typically gotten along all that well. The folks at have addressed this issue by doing some nifty optimization of browser uploading. has figured out a clever way to “accelerate” uploads by fully utilizing any and all available bandwidth, without any limits or choking to slow things down. While producers will always be limited by their bandwidth, internet service providers are offering more speed and fewer limits these days. This means as the internet delivery improves, so too does

Once into the web interface, features once limited to standalone editing applications can be found, such as hover scrubbing clips – simply drag a mouse pointer over a clip to preview it. Also, any media in a given project can dragged and rearranged into any order. Clips can also be compared in a handy side-by-side comparison tool, making revision management extremely simple. [image:blog_post:48981]This thoughtful approach to the toolset and interface continues throughout the platform. The seamless inclusion of social tools for collaboration and change management combine with the power of's thorough media management setup to create a perfect playground for end-to-end production project management.

The commercial hosting space is a busy one to play in, but is determined to differentiate themselves through their feature-rich platform, powerful interface and innovative tools for video pros. is still in private beta, with a release date and pricing will be coming soon. current has a demo of the platform online as well as an email sign-up to be looped into news on the upcoming release.

Russ Fairley
Russ Fairley
Russ Fairley is a producer, editor and motion graphic designer. He also writes for Videomaker and several other publications.

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