- pro video management platform -  main interface today announced the launch of their cloud-based video platform for creative professionals. is a purpose-built web application designed to solve common issues in production and post production by building in features for video review, storage, transcoding, versioning and task management. Think of it as the best parts of Dropbox, Basecamp, Vimeo, Wistia and Facebook, all rolled into one, production-oriented package.

Taking a swing at the big players in commercial hosting and collaboration, the platform elevates online project management and collaboration tools to a new level by combining many of the common tasks and features required by production professionals. Pros can upload and store their footage, manage project collaborators, compare shots, mark and annotate footage, and quite a bit more.[image:blog_post:48976]

One of the consistent drawbacks of professional footage files is the sheer size of the files that come out of the camera. Huge files and cloud-based storage haven’t typically gotten along all that well. The folks at have addressed this issue by doing some nifty optimization of browser uploading. has figured out a clever way to “accelerate” uploads by fully utilizing any and all available bandwidth, without any limits or choking to slow things down. While producers will always be limited by their bandwidth, internet service providers are offering more speed and fewer limits these days. This means as the internet delivery improves, so too does


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Once into the web interface, features once limited to standalone editing applications can be found, such as hover scrubbing clips – simply drag a mouse pointer over a clip to preview it. Also, any media in a given project can dragged and rearranged into any order. Clips can also be compared in a handy side-by-side comparison tool, making revision management extremely simple. [image:blog_post:48981]This thoughtful approach to the toolset and interface continues throughout the platform. The seamless inclusion of social tools for collaboration and change management combine with the power of's thorough media management setup to create a perfect playground for end-to-end production project management.

The commercial hosting space is a busy one to play in, but is determined to differentiate themselves through their feature-rich platform, powerful interface and innovative tools for video pros. is still in private beta, with a release date and pricing will be coming soon. current has a demo of the platform online as well as an email sign-up to be looped into news on the upcoming release.

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Russ Fairley is a producer, editor and motion graphic designer who enjoys writing for Videomaker. He has also written for (, RedShark News, Modern Drummer Magazine, and others. He is an Adobe Certified Expert, Adobe Community Leader, and co-founder of After Effects Toronto, Canada's largest motion graphic user group. Fairley is the creator and editor of, a popular production news website.


  1. Great to see some more competition in the review and approval / project management space specifically around video and timeline based media.


    If you're interested in services like and want to start using them NOW, check out – with large video operations like TED and Georgetown University to traditional post houses, studios, and networks in LA to thousands of freelancers already collaborating and loving video projects in Remark – you can't go wrong.

  2. Framebench, a cloud based tool, has been covered by the media as being one of the best collaborative tool for the designers. It is a web based app developed to share, discuss and annotate on any type of media ( images, videos etc ). It has varied features starting from table top sync (for real time communication), version management, gmail extension (for annotating an attachment without downloading). It is quite popular with designers, game developers, animators to name a few. Check out the tool ( and share your comments.

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