How a Viral Video is making the world better, one kid at a time

Shot of Kid President, Robby Novak; making the world a better place

Robby Novak is your average 10 year old. He loves to dance, eat corn dogs, and is the self appointed President of the United States...of kids. The web series Kid President is a family project started by Robby and his older brother-in-law, Brad Montague. The duo's latest viral video addresses babies on their first day here and explains why the world needs more laughter, forgiveness, and reasons to dance.

Kid President, Robby, opens up the video with a voice-over giving his state of the union, “There is a lot that the kids need to know.” The video continues on stating that this video is intended for a person on their first day here. For most of the video, Kid President is giving a direct-to-camera speech to his audience. His speech is inter-cut with handheld illustrating the life lessons he wants to give to kids such as “Some days your kite will fly high, and some days your kite will get stuck in a tree. It’s just how it is here.”

Strong Advice from a Child

At the end of the video Robby gives an almost behind-the-scenes message to the audience explaining that the reason the video was inspired by and dedicated to his nephew Miles. Robby states that he is, “Trying real hard to teach him how to be person. An awesome person.” Like any good president, he then gives the audience a call to action and asks people to submit their suggestions on what they  think the kids need to know.

At the posting of this article the video has over 1 million views on YouTube and will soon pass 2 million.

Viral Success

The Kid President team is no stranger to viral videos. Just one year ago the duo uploaded what would be their first of many viral videos that warmed the hearts of of millions. This video was released not only to celebrate the young addition to the family, but also in celebration of their viral video anniversary.

In addition to finding viral success, the dynamic duo also seems to have found a secret to making the world better; kids and grown ups working together. Brad Montague, the cameraman, director, and video editor, works with Robby on every single video. It’s powerful to hear such complex life lessons being simply said by a kid, giggles and all. On their website Brad explains that the concept of Kid President came to him after working at a camp he co-founded. He states, “We were blown away by the ideas and the hearts of the students there. These students wanted nothing more than to leave the world better than they found it. After seeing their creativity and compassion I couldn't help but think - wouldn't it be cool if we listened to kids more?”

This video is inspirational because not only does Kid President’s message apply to kids, it applies to adults as well. Using simple words and a child's enthusiasm he conveys many of life’s lessons the way only a child could. With simplicity, hope, and laughter. I think we could all be reminded to take brain pictures, find reasons to dance, and to treat everyone like it’s their birthday, even if they don’t deserve it. And it shows that anyone can make the world a better place through video.

Ricky Anderson II is a writer, video editor, and comedian.


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Anderson II
Mon, 02/03/2014 - 7:23am