A versatile macro lens that fits any mobile device.

Macro photography — and videography where we're concerned — makes small things a big deal. A macro lens blows up small details and brings them to the forefront of an image, making a vivd landscape of things that normally get passed over. As our technology grows smaller, it's not a surprise that small innovations make a big difference.

For the individual who utilizes smartphones and mobile devices as their carry-all camera, a versatile and portable macro lens that fits in a wallet is a big deal. Easy-Macro brings the wonders of macro photography to the smartphone set and does it in the simplest of ways.

Easy-Macro: A Simple Macro Lens

Easy-Macro is an incredibly innovative product delivering add-on macro photography capabilities to the mobile device cameras. Simply put, it's a macro lens on an elastic band, making it versatile enough to work with the camera on almost any mobile device or tablet. The lens on the Easy-Macro provides 4x magnification.

It's a fixed lens and the designers took this into consideration and made Easy-Macro so two of its macro lens elements can be stacked together, providing 8x magnification. It comes with a carrying card and protective sleeve so owners can easily drop it into their wallet, purse, or go-bag.

The Easy-Macro is a very simple way to add macro photography capabilities to a mobile device. With a small manufacturer's suggested retail price of $15 it doesn't make a big dent in the budget, and that's a big deal. 

Chris "Ace" Gates is a four time Emmy Award-winning freelance writer and video producer.

Chris "Ace" Gates is a four time Emmy Award-winning writer and producer. He is a big fan of animation and transmedia storytelling.