Here's a new way of creating brand awareness, shoot an indie video. This short does a great job of showcasing the clothing in a natural environment with practical usage, without all the being "in your face" like your typical advertisement. More and more small clothing companies are doing in-house photo/video spotlights that more accurately represent who they are and what they offer, and we like it.
Links:
Colin Cabalka
Jedidiah Clothing
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