Video: The Great Equalizer

My grandfather didn't work in video; he was a writer, but he had one useful piece of advice that can apply to anyone working in any creative field. He used to tell me about his student years at the New School for Social Research in New York, how so many of his fellow students spent their time hanging out in coffee houses and talking about the great American novel that they were going to write someday. The only problem was that most of them never got around to writing anything they were too busy talking about these amazing future plans to ever put them into action!

That same fate befalls many fledgling video creators. It's especially difficult for people working in video because video is a collaborative effort — you're not only relying on yourself, but also on a whole team of cast and crew members whom you can only hope share your same passion and dedication to the project. And there's no denying that if an artist finds a blank canvas daunting and a writer is terrified of confronting that first blank page, then a video creator must feel that same emotion one hundred fold when contemplating the start of a new video project.

A movie is incredibly difficult to make at every stage and, unlike many other art forms, people will know immediately if you know what you're doing. An artist might be able to claim that his rushed work represents his "unique style" and a writer might claim some jumbled prose is "experimental," but as a video creator, you know that no one will be convinced if you that your muffled sound quality or poor lighting is a conscious stylistic choice. No wonder so many people feel a little intimidated about getting started. Like those coffeehouse writers, they've got big plans but just can't seem to get started. Maybe they're nervous talking those first shaky steps, maybe they're not sure what they need to do to get off the ground.

Regardless of the whys and whatfors, Videomaker is dedicated to being that reality check to help any newbie stop spinning their wheels. It may be scary but, with a little knowledge, it's amazing what you can do. That's really the amazing potential of video. Anyone can make video and it only takes a little bit of practice and gumption to make a good one.


  1. Give yourself permission to be a bit imperfect, it’s the only way to get started. Internationally known and respected business coach, consultant and speaker, Brian Tracy had a saying that stuck with me. He said “Every master was once a disaster.”

    My postscript to this is the difference between a continuing disaster and a master is taking that first step then improving continuously.

  2. Hi Mikhail,

    That’s actually a stock photo, so I’m afraid that I’m not sure how you would write on glass like that. I assume that you would probably be able to use a permanent sharpie that you could get at most hardware stores to do that.



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