NAB 2012: What Does Canon Have Up Their Sleeve?

If you've been watching for pre-NAB announcements and rumors as closely as we have, you've surely seen some of the big news. A couple of the biggest morsels being Sony's NEX-FS700U, which can shoot up to 960 frames per second, and some rather cryptic invitations being sent out from Canon which contain nearly no details on what they might be talking about. Rumors are swirling about the possibilities.

Canon has been getting a lot of press recently for their C300 and EOS 5D Mark III, but many were expecting more from the new 5D in the way of video. Some are speculating that Canon is planning on announcing a 4k cinema camera to compete with Red. That idea surely makes sense. Considering Red's hold on the digital cinema market, it stands to reason that Canon would want to get a piece of that pie. To make things even more interesting, the C300 is priced at $16,000, while the 5D Mark III is at $3500. A digital cinema camera priced right in between would be a strong competitor to the Red Scarlet, which is currently priced at $11,700.

[image:blog_post:12928] Of course, the biggest piece of evidence we have is Canon's own press release from November 4th, 2011. The release announces plans to release a so far unnamed EOS-series DSLR which will feature a 35mm full-frame CMOS sensor capable of recording 4k video at 24 frames per second. Canon goes on to say that the scheduled launch date is undecided.

Based on the image provided by Canon, it certainly doesn't look like they're referring to the EOS-1D X, leaving the implication that this may be the beginning of a new EOS model. Videomaker will be attending both major Canon press events at NAB 2012, so you can be sure as soon as we do what exactly they're planning on telling us.

Mike Wilhelm
Mike Wilhelm
Mike is the Editor-in-Chief of Videomaker and Creator Handbook

Related Content