It's all in the Techniques

Videomaker‘s Video Production Associate, Igor Zarubin, passed an interesting 12-minute video along to us the other day. It’s called Signs, and it is such a simple yet well-produced video that I thought I’d share it with our readers, too.

Many producers use music to enhance dialog and SOT, keeping the bed low and just bringing it up at key points. This lovely video does just the opposite. There is no dialog to speak of, what voices you do hear is under the music bed, which is a different concept.

There are also no fancy wipes or effects to speak of, which is something we advocate for producers who are sharing video on the internet, as effects can make your video slow down and get wonky. This video is made well using just good tried-and-true shooting techniques, tight editing, and utilizing the art of the cutaway to it’s fullest.

I hope you enjoy it. Let us know what you think.

Credits go to: Created by Publicis Mojo and @RadicalMedia Director: Patrick Hughes


2 COMMENTS

  1. this is awesome. I watched it in class during break, but I watched it with the sound muted. I was still able to understand exactly what was going on and enjoy the video.

  2. I love it. The shots taken and the locations are simple and you never get lost in the story. The music gives the story the mood that the audience should be in and they did it successfully. I really enjoy it and laugh a few times.

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