Cisco to buy Pure Digital

Pure Digital Technologies, or as many of you know them: the company that brought the Flip Video line of video cameras to the world. Is looking to sell the company to Cisco for the meek price of $500 million. Flip cameras – the perfect user friendly internet uploading YouTuber aimed small video camera, have become extremely popular over the past 7 years. Apparently racking up more than $200 million dollars worth for Pure Digital in the past two years with a little help from the recently released Flip Mino HD.

Pure Digital Technologies founder and CEO Jonathan Kaplan is rumored to have $80 million set aside to himself specifically from the sale. Quite the small chunk indeed… That was sarcasm.

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Associate Editor tskowronski@videomaker.com VM Customer Support: 1-800-284-3226

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