AT&T Launches Mash-Up Madness Video Contest for Hoops Fans

reprinted from an AT&T press release: AT&T Launches Mash-Up Madness Video Contest for Hoops Fans College Basketball Fans Invited to AT&T Blue Room to Customize Videos Featuring 15 College Teams, Vote for Favorite Mash-Ups, Enter for a Chance to Win Prizes SAN ANTONIO, Feb. 27 /PRNewswire-FirstCall/ — It's almost March, so let the madness begin. AT&T Inc. (NYSE:T) today announced Mash-Up Madness, a program inviting fans to create college basketball videos of their favorite teams and enter for a chance to win school-specific merchandise, a laptop computer, a Samsung BlackJack phone or other prizes. Now through March 31, 2007, fans can visit to view mash-ups and enter for a chance to win prizes. While at the site, fans can share their passion for one of 15 college teams by creating a customized video using exclusive team footage, school fight songs, team graphics and photographs. Users become producers by dragging and dropping elements to create their mash-up videos. Fans also can upload their own photos to personalize their videos. Winning mash-ups will be determined in two rounds of online voting at From March 18 through March 24, 2007, voters will select the "Sweet 15" videos by choosing the top mash-ups supporting each school. From March 25 through March 31, online voters will select the grand prize-winning video. The producer of the winning mash-up will receive $1,500 in prizes, including $500 in school-specific merchandise and a laptop computer. Finalists representing the 15 schools will each receive a Samsung BlackJack phone. "We're thrilled to develop a program that coincides with the most exciting time of the college basketball season," said Eric Fernandez, executive director, AT&T sponsorships and events. "Mash-Up Madness and the AT&T blue room provide fans with a fun way to support their favorite college teams while showcasing AT&T's comprehensive set of entertainment products and services."

Athletic programs participating in AT&T Mash-Up Madness include:

-- Arkansas                   -- Michigan
-- UC Berkeley                -- Ohio State
-- UC Davis                   -- Oklahoma
-- UCLA                       -- Oklahoma State
-- Connecticut                -- Southern California (USC)
-- Fresno State               -- Texas
-- Indiana                    -- Texas Tech
-- Kansas

In addition to the online program at , AT&T will provide on-site product demonstrations, co-branded merchandise and e- photo opportunities in arena concourses and during the Phillips 66 Big 12 Basketball Tournament, March 8 -11, in Oklahoma City. Note: This AT&T release and other news announcements are available as part of an RSS feed at .

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