reprinted from a Primera Technology press release: Primera(r) Announces Lower Pricing on Water-Resistant Media TuffCoat(TM) with WaterShield(TM) CD-R and DVD-R prices drop by up to 21 percent. PLYMOUTH, MN, USA (November 29, 2006) – Primera Technology, Inc., the world's leading developer and manufacturer of CD/DVD duplication and printing equipment, today announced new, lower pricing on its TuffCoat with WaterShield surface media. As the world's first water-resistant and smear-resistant inkjet-printable media with a glossy, photo-quality surface, TuffCoat with WaterShield has been reduced by 21 percent for CD-Rs and 13 percent for DVD-Rs. "TuffCoat with WaterShield surface media is a revolutionary product in our industry," said Mark D. Strobel, Primera's Vice President of Sales and Marketing. "Not only are printed images highly water-resistant – in fact, virtually waterproof – but the white, glossy surface produces the best-looking and highest-resolution images possible with any direct-to-disc printing technology. There's simply nothing else like it. Now, we're reducing prices to make it more affordable for everyone." Pricing TuffCoat with WaterShield CD-R media is now priced at $34.95 (MSRP) – a savings of 21 percent per 50-disc spindle. TuffCoat with WaterShield DVD-R media is now priced at $42.95 (MSRP) – a savings of 13 percent per 50-disc spindle. All of Primera's inkjet-based disc duplication and printing equipment supports TuffCoat with WaterShield media, including the Bravo(TM) SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers as well as the Signature(r)-series inkjet CD/DVD printers. TuffCoat with WaterShield surface is available now at as well as through Primera's Authorized Resellers and Authorized Distributors in over 80 countries.