All new Sony Vegas 7 and DVD architect 4 software ($699 MSRP) are announced at IBC 2006. This marks one of many Sony announcements this week, starting with the HDR-FX7. The new Vegas adds support for full frame rate playback of native HDV and increased support for handling longform full resolution HDV, HD, SD XDCAM MXF files, without requiring transcoding. Here's some more notable features: -Improved Decklink implementation -Support for AJA SDI cards -H.264 AVC/AAC import and export (templates for iPod, PSP, HD) -Multithreded audio engine, improved real-time audio playback -Sony Cinescore support – Improved window layout management (save, recall layouts) DVD Architect adds some new features as well, but no Blu-ray support as of yet. Too early? Possibly. Maybe, if we're lucky, we'll see it in a dot upgrade, but I wouldn't be surprised if it becomes a "platinum" feature.