from a Boris press release

Boston, MA – Boris FX, the leading developer of integrated effects technology for video and film production, today announced the release of Boris Blue version 1.0. Boris Blue is a 3D compositing and motion graphics application based on the award-winning Boris technology. Boris Blue is a stand-alone Windows XP application that combines the legendary Boris 3D creativity with real-time performance. The Boris Blue toolset offers motion graphic artists and video editors an extensive range of real-time compositing and effects creation capabilities including; 3D model import and animation, advanced 2D and 3D compositing, titling, particle creation, and motion tracking. Video professionals can purchase Boris Blue bundled with NVIDIA graphics card through Boris FX and the Boris FX reseller channel.

"We work in a client driven business that expects visually stunning results every time and at a moments notice. It really is an instant gratification world," comments Steve Oakley of Practical Illusions, digital illusionist and Boris Blue user. "Boris Blue gives me not only the capabilities to create that distinct imagery and any wild look my clients seek it does so with the speed necessary to meet even the most crushing of deadlines. The real-time 3D capabilities are something we’ve been pushing pretty often for upping the look of what we are delivering and Blue has made our life a lot better. We’ve stacked up a couple dozen layers in 3D space and animated it, and it all played back in real-time. It is a joy to hit the space bar and watch this sort of thing play without rendering."

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"Blue leverages the power of NVIDIAs programmable Graphics Processing Unit (GPU) cards to provide hardware-based rendering,"said Boris FX founder and president Boris Yamnitsky. "With advanced 3D capabilities and innovative pixel shaders, Boris Blue will deliver Front Room performance at an affordable price".

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