SmartSound Brings Music Scores Into Avid Liquid Users’ Workflow


reprint from a SmartSound press release:

SmartSound Technology Brings Professional-Quality Music Scores
Into Avid Liquid Users’ Workflow

The continued integration of SmartSound’s music scoring technology into
leading nonlinear editing systems shows that it is considered an essential
tool within the industry

SmartSound Software, Inc.has announced that Avid Technology, Inc. has integrated technology from SmartSound into its new Avid Liquid product line. This integration allows users access to custom-fit musical compositions for their soundtracks using SmartSound’s technology without leaving their Avid Liquid workspace.

Drawn from editing products formerly developed by Pinnacle Systems, Inc.
(including Pinnacle Liquid Edition), Avid Liquid is the company’s new
nonlinear editing software and hardware offering for event videographers,
government and corporate video producers, and high-end enthusiasts. The new
release of Avid Liquid shows that SmartSound’s technology is rapidly becoming
an essential component of any major nonlinear editing system’s audio solution.

SmartSound’s technology gives Avid Liquid users multiple arrangements of
every track in SmartSound’s large royalty-free library, precisely edited to
fit the length of any scene without altering the tempo. The arrangements are
complete musical compositions, with true beginnings and endings. This gives
filmmakers enhanced flexibility and productivity, inspiring creative freedom
when working with music throughout the editing process.

“Users of Pinnacle Liquid Edition had frequently asked us for a way to
integrate our technology into their workflow,” said Kevin Klingler, president
and CEO of SmartSound Software. “Avid Liquid does this. Creating high-quality
music for a film’s audio soundtrack in Avid Liquid is quick and simple
through the use of SmartSound’s technology. Avid is one of a
rapidly-expanding list of companies that have turned to SmartSound to provide
their customers with the most effective solution for scoring videos.”

SmartSound’s technology is leveraged by the leading names in the video
editing industry. Avid Xpress(R) Pro, Avid Xpress Studio and Media
Composer(R) Adrenaline(TM) all include a version of SmartSound Sonicfire(R)
Pro, and SmartSound provides the soundtrack creation tool for the Pinnacle
Studio(TM) series. SmartSound technology has also been bundled with or
integrated into editing programs from companies such as Adobe, Ulead and
Cyberlink.

“SmartSound provides our users with a unique music scoring solution that
quickly and intuitively provides professional-quality results for filmmakers
and editors of all levels,” said James Thill, product manager for Avid Liquid
at Avid. “SmartSound is a great partner that provides expertise in a specific
and important area for filmmakers and editors – musical scores for their
audio soundtracks. SmartSound’s technology is a critical part of Avid’s total
solution for our customers.”

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