Reprinted from a Maxell press release:

Maxell Corporation of America has introduced its new DVD Survival Kit, offering value to consumers and a powerful promotional opportunity for retailers.

Containing a DVD Lens Cleaner, DVD Repair Kit, a 50-pack of DVD Cleaning Cloths and a 4-pack of Disc Writer Permanent Markers in assorted colors, the DVD Survival Kit carries a suggested retail price of $24.99 for products that have a regular combined value of $39.99.

"Our DVD Survival Kit offers consumers value along with the convenience of one-stop shopping for all their DVD care and maintenance needs," explained Gordon Tetreault, director of sales and marketing for Maxell accessories. "It also presents our retail partners with a powerful promotional and merchandising tool to energize sales."

The Maxell DVD Survival Kit features bold Maxell family-look DVD packaging on a hangable blister card.

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