1394 Trade Association Adopts FireWire Trademark from Apple

Reprinted from a 1394 Trade Association press release:

DALLAS and CUPERTINO, California – May 29, 2002 The 1394 Trade Association (TA) and Apple today announced that the FireWire trademark, logo and symbol have been adopted as a brand identity for the IEEE 1394 connection standard in a no-fee license agreement between the TA and Apple. In addition, Apple has granted the TA the right to sub-license the FireWire Trademark for use on products, packaging and promotion of the standard.

Apple is delighted that the 1394 Trade Association has decided to adopt FireWire as a brand identity, said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. This is yet another significant sign that FireWire momentum continues to build in the marketplace.

With its high data-transfer speed and hot plug-and-play capability, FireWire is the interface of choice for today’s digital video and audio devices, as well as external hard drives and other high-speed peripherals. FireWire has become the established industry standard for both consumers and professionals. Analysts predict that FireWire will be included on more than 64 million personal computers and nearly 100 million digital devices by the end of this year.*

Also included in the agreement, which was approved by the 1394 Trade Association Board of Directors, is a new version of the FireWire logo specifically designed for the TA’s compliance program. Apple has granted the TA the exclusive right to sub-license the FireWire compliance logo to other vendors.

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