Reprinted from a RDVDC/Business Wire press release:

LAS VEGAS, NV (November 12, 2001) With personal video production projected to go mainstream, the Recordable DVD
Council (RDVDC) held a press conference today to announce the launch of a program to assist hardware and software vendors
in promoting consumer understanding of the three DVD Forum-approved recordable DVD formats and their supporting
products. Opening remarks by RDVDC Council chairman Bon-Guk Koo, senior corporate advisor and former executive vice
president of Samsung Electronics, were followed by a presentation from guest speaker Wolfgang Schlichting, research manager
for IDC’s Optical Removable Storage Program.

“DVD Forum-compliant combination DVD drives that provide both write-once, play-anywhere and rewritable capabilities are
available from multiple suppliers for $450 to $850 and are rapidly entering the mainstream consumer market,” said Koo.
“DVD-R media that plays on nearly every Forum standard player costs less than $5 and rewritable discs range in price from
$10-$12. We are delivering on the DVD Forum’s commitment to provide consumers with a cost-effective video communications
medium for personal and business applications.”

To emphasize the widespread hardware/software support for Forum-standard recordable DVD, Koo encouraged the press to
view the more than 50 standards-compliant products that were on display. He noted that these were just some of the hundreds
of applications for recordable DVD products such as DVD recorders, DVD drives and DVD cameras that are in use today.

Applications for industry standard Recordable DVD range from AV entertainment to computer data in markets spanning
consumers to businesses. Compliance with the DVD Forum’s recordable DVD formats has been a key factor in driving the
broad support of the user-proven DVD technology formats which are supported by Hollywood as well as leading computer and
software producers.

Following Koo’s statements, guest speaker Wolfgang Schlichting presented some of the highlights of IDC’s recently completed
storage market study. Based on these reports, IDC predicts that the growing consumer interest in personal video, combined with
the increasing availability of low-cost dual-technology DVD drives will help recordable DVD drives increase from 1.4 million units
this year to more than 30 million units in 2005.

IDC’s forecast also indicates that while there will only be a slight improvement in PC sales over the next two quarters, optical
storage and more specifically combination recordable DVD devices will fuel the growth of aftermarket sales and move
consumers to higher-performance video-enabled systems. Schlichting credits video applications such as recording and editing
home video, archiving broadcast TV content and downloading video content from the Internet for driving consumer interest in
recordable DVD devices.

Did you find this content helpful?

The Videomaker Editors are dedicated to bringing you the information you need to produce and share better video.