LifeClips Introduces VHS to DVD Conversion Service at Florida Eckerd Drug Stores

Acton, Mass., May 15, 2001 – As growing awareness of the short shelf life of
home videotapes and the unprecedented sales of DVD players fuel demand,
LifeClips today announced that its new Videotape to DVD Conversion Service
is now available in drug stores in the Tampa Bay area.

The LifeClips service, offered on the Internet at
and at Eckerd drug stores in the Tampa/Clearwater, Fla.
area, enables consumers to simply drop off their home movies at the
LifeClips display, as easily as they would a roll of film. In two weeks,
customers receive their digital memories back on DVD, ensuring that precious
moments – from a child’s first steps, to high school graduation, to wedding
– will be preserved forever.

DVD offers a great number of improvements over traditional video, which is
driving consumer adoption at a record pace for electronics. According to
the Consumer Electronics Association (CEA), as of March 2001, over 16
million DVD players have been sold in the U.S. alone since the technology
was introduced in 1997. “Obviously, DVD is an extremely popular technology
with consumers. In fact, a recent Cahner’s In Stat report predicts that
annual DVD sales will equal that of VCR sales in 2004 at 37 million units,”
said Brian Poggi, president and CEO of LifeClips.

Customers can visit the LifeClips Web site at
and order a mail-in Tape to DVD Conversion Kit
with the click of a mouse. LifeClips converts VHS, BetaMax, 8mm, Hi8,
Digital 8, S-VHS, VHS-C, and miniDV tape formats onto high-quality,
long-lasting DVDs. Introductory cost for conversion of a two-hour tape is
$29.99. In addition, LifeClips is offering Eckerd customers a special
rebate to first time users of the service – one free conversion of a
two-hour tape to DVD through June 17, 2001.

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