U.S. household camcorder ownership, fueled by the incorporation of digital technology, rose from 26 to 39 percent between January 1997 and January 2001, according to a Consumer Electronics Association (CEA) study.
Digital camcorder numbers are especially on the rise. While only eight percent of all camcorders in current use are digital, they accounted for 29 percent of camcorder sales in 2000. In fact, the CEA reported that factory sales of digital camcorders grew by more than 860 percent from 1998 to 2000.
Camcorder consumer satisfaction also drew high marks, especially in the digital realm. Fifty-eight percent of analog camcorder owners were happy with their unit, while 79 percent of digital camcorder owners expressed satisfaction with theirs. Further illustrating the digital trend, 90 percent of analog owners expected to switch over to digital in the future, the survey reported.
The online Camcorder Owner Profile, which consisted of 717 U.S. camcorder owners in December 2000, also examined the motivations of camcorder owners. A majority, slightly over 50 percent, purchased camcorders in order to record events as keepsakes. Another 13 percent bought their camcorder to record a specific event.
In terms of age and income, 53 percent of digital camcorder owners and 40 percent of analog camcorder owners said their household income was over $50,000. Only 33 percent of the general population’s household income is more than $50,000, the CEA said. The survey also stated 84 percent of digital and 79 percent of analog camcorder owners were 35 and older.