Canon Introduces 3D Lens for XL1 Camcorder — for $8,499

LAKE SUCCESS, NEW YORK, April 23, 2001 Handmade, costly and difficult-to-use equipment has defined 3D imagery
for more than 50 years. Now, a quantum leap in stereoscopic technology — the first digital video 3D zoom lens for exclusive use
with the Canon XL1 digital camcorder – – has been introduced by Canon U.S.A., Inc., a subsidiary of Canon, Inc. (NYSE:

3D imagery has advanced from simply a special effects tool to a mandatory media that conveys significant visual information with
greater clarity and accuracy. A variety of industries use 3D imagery for entertainment value (gaming, exhibits, events) or as an
information tool — Internet (online shopping), architecture (building schematics), education (science/archeology), medical
(multidimensional view of the body to determine injuries), product design (features and dimensions) and fashion (fabric texture and

The Canon 3D lens, a 3x zoom lens, is the latest accessory created exclusively for the Canon XL1. A three-chip digital
camcorder that features an interchangeable lens system to maximize shooting options, the Canon XL1 offers the full potential of
digital video in one camcorder. The Canon XL1 provides high quality images even in super low light conditions to produce
full-feature productions for the Internet, television and the big screen.

The new 3D lens and the Canon XL1 operate similar to the human eyes and brain. Lenses of the eye project two slightly different
pictures onto the retina. These images are transformed by the brain into a spatial representation. The stereoscopic observation is
derived from the perception through both eyes. Unlike traditional shooting of 3D images — two cameras synchronized to shoot
the same images simultaneously — the new Canon lens actually is two lenses in one, with stereoscopic synchronization controlled
by the camcorder. Easy to use, the lens captures right and left eye images alternately on the CCD for 1/60 second using an LCD
shutter panel.

The lens will be available in October 2001 at authorized Canon camera and video dealers. The suggested retail price is $8,499.

There have been several 3D imagery booms but the most significant advancement in the technology is happening now, said
Yukiaki Hashimoto, vice president and general manager, Photographic Products Group, Canon U.S.A., Inc. This revolutionary
development in 3D imagery will create new ways to use the Canon XL1, make 3D effects easier to achieve and will bring this
technology to more videographers.

Old 3D Shooting Versus New 3D Shooting
Traditionally, two cameras with separate lenses and separate imaging element units have been needed to achieve separate left and
right images for 3D. The optical axes of the two images require fine adjustments to provide a perfect 3D image. Considerable
time, specific knowledge and special training are required to set up and operate these cameras.

The new Canon 3D lens solves these problems.

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