FREMONT, Calif.–(BUSINESS WIRE)–June 28,
2000 via NewsEdge Corporation –
Logitech(R) (Nasdaq:LOGIY; Switzerland:LOGN,
LOGZ), international market leader in human
interface devices that define the way people link
to information in business, at home and online,
and the LEGO(R) Company, the leader in creative
products for children, have announced that they
are working together to embed Logitech
QuickCam(R) PC Video Camera technology in
LEGO MINDSTORMS’ new Vision Command(TM)
product. The two companies view this initial
product as the first in a series designed to
provide today’s children with a creative way to
explore technology while having fun. The
product, featuring the new LEGO Cam with USB
connection, construction elements and advanced
vision recognition software, will be available on
the U.S. and European retail shelves in
September at an estimated street price of U.S.
$99/Germany 199 DM.

With vision technology provided by Logitech,
Vision Command lets kids create programs
enabling their camera to detect motion, light and
color, and respond with actions, like sounding an
alarm and taking a picture when an intruder
enters the room. When combined with the LEGO
MINDSTORMS Robotics Invention System(TM),
kids can build and program robots that react to
their surrounding environment, like seeking and
following a moving ball or even a brightly colored
family pet.

In addition to its vision recognition and robotic
control features, Vision Command comes with
Logitech’s popular QuickCam software, designed
for easy visual communication over the Internet.
Thus, families can use their LEGO Cam for video
chat as well as for creating and sending video
mail to friends and relatives. The software also
provides tools for editing pictures and video.

“As the leader in easy-to-use, quality PC video
cameras, Logitech was a natural partner for us,”
said Torben Ballegaard Sorensen, executive vice
president of the LEGO Company. “Their QuickCam
family of PC video cameras are used and enjoyed
by millions of people. With this joint effort, the
LEGO Company now offers children a unique
experience that expands what a camera can do
in a fun, open-ended and constructive way.
There’s a great synergy here.”

“We are pleased to be working with the LEGO
Company, whose products have inspired
generations of kids worldwide,” said Guerrino De
Luca, Logitech’s president and chief executive
officer. “With Vision Command, the LEGO
Company has created a type of interactive play
that kids have never been able to experience
before. This partnership reinforces Logitech’s
goal to extend the power and fun of computing
beyond the desktop into a variety of
environments, wherever people are accessing
information as they work, play, learn and
communicate.”

About Logitech: Founded in 1981, Logitech
designs, manufactures and markets human
interface devices and supporting software that
link people to the Internet and enable them to
work, play, learn and communicate more
effectively in the digital world. Logitech’s
interface products include Internet video
cameras; input and pointing devices such as
corded and cordless mice, keyboards and optical
trackballs; multimedia speakers; and interactive
gaming products such as joysticks, gamepads
and racing systems.

With operational headquarters through its U.S.
subsidiary in Fremont, California, and regional
headquarters through local subsidiaries in
Romanel, Switzerland, and Hsinchu, Taiwan,
R.O.C., Logitech International is a Swiss public
company traded in Switzerland under the
symbols LOGN and LOGZ, and in the United
States on the NASDAQ National Market System
(LOGIY). The company has manufacturing
facilities in Asia and offices in major cities in
North America, Europe and Asia Pacific.

About the LEGO Company: The family owned
LEGO Company was founded in Denmark in 1932.
The company is the world leader in providing
quality product and experiences that stimulate
children’s activity, imagination and learning. It
does so through activities that encourage
hands-on, minds-on creation, fun, togetherness
and sharing of ideas. These activities include the
development and marketing of computer-based
play and educational materials such as the
award-winning LEGO MINDSTORMS range. By the
year 2005, the company wants the LEGO brand
to be the strongest in the world among families
with children.

Videomaker
The Videomaker Editors are dedicated to bringing you the information you need to produce and share better video.

LEAVE A REPLY

Please enter your comment!
Please enter your name here