WALTHAM, MA April 10, 2000 – ICE, the leader in accelerated digital video
solutions for the desktop, announced it has shipped Avid ‘On ICE’ 3.5,
known as the Avid ‘On ICE’ EZ release, with exceptional ease
in adding effects from within the familiar Avid nonlinear editing environment.
Now with more effects and transition treatments, this latest Avid ‘On ICE’
release includes over 110 superfast special effects filters that leverage
ICE’s award-winning hardware/software acceleration technology –
all easily accessed from within the Avid effect palette. Avid ‘On ICE’ editors
work more collaboratively, and productively to boost the creativity of their work –
inserting more special effects as they edit, saving time spent learning new
software interfaces, and moving seamlessly between offline Avid systems
used to build effects and online systems for final finishing.

The Basic Edition of Avid ‘On ICE’ is priced at $5,995 and an Ultra Edition,
with added functionality and speed for ICE’s ultimate advantage,
is available for $9,995. This EZ release is provided at no charge
to those registered Avid ‘On ICE’ users as of April 10, 2000.

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