For the past several years, Videomaker’s Expo has drawn an eager crowd looking for the latest information, tools and tips to make the world of digital video creation as effortless as possible. At the `99 event this past weekend, video enthusiasts received a special sneak peek at something new – Sony Electronics’ latest lineup of VAIO Digital Studio(TM) desktop computers ranging in price from $899 to $1999.

With the growing interest in digital video editing, Sony’s VAIO Digital Studio PCs attracted the attention of the Expo attendees, both beginners in the field and seasoned videophiles. Sony’s powerful VAIO Digital Studio PCs are high quality, non-linear, digital video editing stations capable of producing near professional movies with ease.

First and foremost, these systems are high performance multimedia PCs equipped for managing digital content such as photos, audio and video as well as surfing the Net, gaming, word processing, and creating presentations. Packed with plenty of horsepower, the new VAIO Digital Studio PCs feature hardware and software extras that infuse audio-video and information technology with greater convenience and creativity than ever before.

“The line between consumer and professional video continues to blur,” said Ken Omae, vice president of marketing for the Information Technologies Marketing Division at Sony Electronics. “Many people believe a video made from a home PC could never be mistaken for one made on a professional editing studio, but today’s technology is changing that more and more.

Videomaker’s Expo provided an ideal platform for Sony to showcase the VAIO Digital Studio PC to the consumer and demonstrate how easy and fun it is to create prosumer quality videos on a rock-solid, stable home PC.”

The latest additions to Sony’s popular VAIO Digital Studio desktop PC family include the entry-level PCV-R532DS with a 466MHz Intel(R) Celeron(TM) processor, and three higher-end models featuring Intel’s Pentium III(R) processor, the PCV-R536DS, the PCV-R538DS and the PCV-R539DS each with increased processor power and boosted hard drives. Bundled multimedia software includes updated versions of Sony’s DVgate(TM) Motion, PictureGear(TM), Smart Capture(R) and Smart Connect(R) as well as Adobe Premier(R) LE (not on PCV-R532DS).

“Sony has been an industry leader in the development of digital technologies, bringing audio video and information technology (AV/IT) convergence features into the home with PC products like the VAIO Digital Studio series,” said Rich Black, senior marketing manager of desktop PCs for the Information Technologies Marketing Division (ITMD) of Sony Electronics. “With these PCs, aspiring video enthusiasts and hobbyists are provided with all of the post-production tools required to create a digital masterpiece, including digital video editing and digital imaging capabilities at a fraction of the price of comparable systems.”

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