Forum Replies Created
The value of what you do, with video, producing one, adding more and he is what we do. Not just words about it but examples. Lots of them. Means a healthy channel and beyond shooting, editing, rendering and uploading, distribution and cross pollination with the SEO linkage to the blogs, websites, social media round robin. Marketing, not just here's your video like a pizza picked up with a stack of napkins.
The emphasis is on the real estate buyer. To save him time, gas and have open house on demand property listings, local area events to watch, listen, learn from round the clock. No matter where he is. But that video platform will not rock, shock and awe unless it delivers. It is helpful, handy, versatile on a smart phone when the buyer has a short time span freed up waiting for an appointment, at an airport with a delay. To start the opening doors. Lots of them.
Pull them around the community, introduce them to property listings and slide shows with guitar or ivories or sax is not a video. Real estate video works so so well, efficiently. Make your own, just like you produce the blog posts, the website photo galleries. You the agent, broker have all the details and learn everying at the kitchen table two hour listing.
Remember a slide show is not a real full motion video.
The real estate buyer often needs to know about the area, your community events first before they decide to invest in yur zip code. Start with those local videos that show the flavor, spark of why you live there. It is not just houses, the sticks and bricks they want, need. Do lots of videos, not just your most expensive listings. Go easy on the broker, agent pieces…the buyer’s time is important. Save him gas, time.
Get a video camera, that fits in your hand in the budget you can afford for starters.
I like Sony. I like Sony Vegas for editing. Eventually you’ll be using jib cranes, slides and green screens to increase the effectiveness of your video presentations. Have close to 500 and they work to engage, connect, deliver. http://www.youtube.com/mooersrealty Audio is 40% of the video experience.
Have 452 self made videos for real estate, local community events and they deliver using the eyes and the ears.
Instead of a slide show of the same images you already made the buyer sit through, strap them in to the jeep, get them to the property, show them the area events. They are watching during a two hour flight delay at an airport many time zones away on their droid, laptop. The biggest critic of real estate videos are not using them. Only one percent of REALTORS use real full motion 30 frames per second video in their marketing. We embed them on our website, use them in emails, blog posts.
Video is huge, quick, more memorable with natural sounds, the broker at the property showing the flow, how it all connects. Audio is 40% of the video experience for the on line view many time zones away, not in our local zip codes. Show and tell them about the area, not just the sticks and bricks.
Images alone do not do that. Talk to the buyer on line like you and I are talking during the daily special down at the local diner. Low key, quick and easy. Not trying to be a 40 million dollar Hollywood production on a $35,900 farm with weary home and 50 acres of land.
Cover local community events, not just the sticks and bricks too! IBU World Cup Biathlon In Northern Maine last weekend, this weekend in another Aroostook County venue in Fort Kent. This is last week’s Presque Isle Maine IBU World Cup Pursuit Event glimpse.