Forum Replies Created
I guess if only Ebay folks will see it and you have disabled the comments for the vid on youtube then I guess you’re fine there.
I’ve seen reports of “viral videos” as soon as they hit the 10,000’s mark, but I don’t know if that’s the magic viral number or not.
When making your commercials, instead of having the intent to make a commercial disguised as entertainment, maybe start off trying to make entertainment disguised as a commercial. The difference is where your focus is, which affects the entire process from shoot to print/upload.
Though I would mention something that seems to come up often in
relatively recent market and consumer psychology research, that people
don’t like to feel like they’re being sold to in watching a video that’s
supposed to be entertainment. Entertainment: good. Commercials: bad.
And especially bad when they feel their intelligence is being insulted
(which this vid kinda borders on in my own personal opinion, both from a
consumer standpoint and marketer standpoint…but that’s just my
The video kinda lags a bit, esp in the beginning. Speed it up a bit, condense as much as possible, plant seeds of curiosity rather than trying to force full information feasts down their throats. Marketing is generally more effective when you ellicit the natural human response of curiosity (especially when combined with use of the word FREE or other attention-grabbers). But if you really want to have a funny video to market, maybe consider hiring an up-and-coming internet comedy writer/blogger to help with a script. Look through as many of the top-viewed comedy videos on youtube as you can. Watch carefully what they say and how they say it, what they do and how they do it. Read between the lines. Look for patterns.
Also adding some bloopers at the end of the vid would make it more appealing as it shows your not taking yourselves too seriously and rank yourselves among the viewer rather than seeming like your “playing down to their level”
Oh forgot to mention, your audio seemed a bit out of sync too. 😉
Ok I’ll go away now lol ;-p
Nice work Russel! I might be able to use a couple of those 🙂
Charles: Here’s a couple links for you to look at on the subject:
Not that I’d make anything better (though I would’ve slowed down a bit more on the slo-mo shots), but since you asked I assume you want brutal honesty, so here goes:
I personally wouldn’t have that as a company vid as I don’t think the average Youtube viewer would be willing to watch past the first 10 seconds of it before your company info and message (what you offer) is made apparent to them. Hardcore hiphop fans might be offended too, idk…might be too much cheese and crackers for them, if ya know what I mean lol ;-p
Considering the average Youtube viewer probably has about the same attention span of a mayfly, much like the average TV viewer these days according to industry research I read some yrs ago, I’d put your actual message+website sooner in the video, possibly as a watermark at bottom from the very beginning .
That way if you decide to keep the video as-is, the emotional response those first 10-20 seconds (or however long they’ll be willing to watch it for) gives the viewer, whether good or bad, will be made use of because it will stick in their mind (because there will be something to be stuck there associated with the video, rather than just a short piece of video pointlessly stuck in their head they’re trying to forget about…IF they were to find it as such). And since getting your name/website/message to stick in their mind is your goal anyway, either way you win! 🙂
Hope that wasn’t TOO brutal for ya 😉