How much to charge??

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    • #72013140

      Hello all,

      I’ve just picked up a new client that wants a number of promotional videos produced for different platforms.

      A one minute video for Instagram/Facebook.

      A 2-3 minute video for his website.

      An online video based training course with approximately 8 instalments.

      Plus regular content for social media in the future.

      I’ve never had this before and wonder how people have managed that in relation to quoting prices??

      At the moment I’m considering charging my usually half day/day rate for the individual products but then for the regular content suggesting that he keeps me on a monthly retainer in return for x number of videos.

      He is an independent personal trainer so it’s not big production budget.

      Any thoughts??

    • #72013151

      Time is the variable here, so charge by the hour, with (lets say) a two-hour minimum. Any other arrangement will end up costing you money. With jobs like this you cannot estimate time involved on each shoot and edit: a “one minute video for Instagram/Facebook” can turn out to involve four or five hours traveling, shooting, editing and revisions.

      And above all, do not undertake this without a written contract that spells out exactly what you will do and how much and when you will be paid.

    • #72013154

      Yep – I ALWAYS make sure prospective clients realise the time even 30 seconds of video takes to produce. I had a site meeting today and gave them a cheap quote of £240 and they almost fell over. That’s £240 an hour!!! They then told me I needed to arrive any 1pm, for the event that starts at 7pm, so start to finish probably out by nine pm, so that’s an 8 hour non-stop day and that’s before I’ve even edited anything. Unrealistic expectations kill many jobs.

    • #72013159

      Thanks for the replies!

      It’s a strange one for me as I’m used to creating content for businesses for social media but not on a continual basis.

      As you’ve said, £250 per video would normally be my quote for a one off but for a small business and multiple videos it would cause them to do more than fall over when you times that by the number of videos!! 😂

      I think an hourly rate is going to be the way forwards perhaps for a trial period, work out an average time and then agree a fixed weekly/monthly fee for ongoing work.

      Thanks again!!

    • #72013244

      If you are making video because you enjoy doing it, and it is not your proper job, then £250 seems a lot. For a business, £250 is not a lot of money, and businesses know how much people cost. If they have ever had to pay an expert, or go on training courses, they know that £250 is peanuts. What they often fail to comprehend is that a one hour video might take a couple of weeks, and a one minute video take maybe a day.

      I dumped one client when after three successful projects, we embarked on a new one and they suddenly employed a marketing firm who cut the 30 minute video down to just ‘tell the same story in 3 mins’ and expected the price to drop to 10%. With these people you cannot win.

      I use many self-employed camera folk, and the broadcast guys want £250 a day. The corporate guys around £150. That’s not hours based, but a day of their life. If you devise an hourly rate – how do you do it? The job I did on Sunday had me there for 8 hours, the actual concert was 60 mins exactly. I had 3 cameras plus 3 go pros dotted about. I also recorded the audio for a CD and to use in the video edit. Yesterday was spent non-stop from when I walked into the studio transferring the material into the editors and completing the audio track. Today I have too start editing it. I have three complete camera clip sets, plus the chunks of video from the PO~V cameras that were moved during the event. Syncing that up is going to take some time – especially as two cameras were at a distance meaning delays to compensate for between sound and video. How do you charge by the hour. £25 means already they owe £200 for yesterdays housekeeping and £200 for the event and I have not started editing yet!This particular event is for a group with no money – I know that. It means that by the end of the project, the real value will be easily £1000, and I suspect that I’ll do it for £400, because they see £400 for an hours video as expensive. Businesses won’t get this level of discount, but I see their group as something I want to support, but I cannot calculate hourly rates because I cry. I’m really working for less than minimum wage. As a self-employed person, that’s simply crazy.

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