Blackmagic Design seems to know how to push our buttons, the Blackmagic Pocket Cinema Camera and the Blackmagic Production Camera 4K are sure to make many people very happy, both producers and viewers alike. "Exciting" hardly seems to do it justice when we hear that a pocket camera will have a Super 16mm size 1080 sensor that can grab 13 stops of dynamic range, capture CinemaDNG RAW and an SD card recorder for Apple ProRes. The second button Blackmagic Design is pressing is for the producer in all of us, get a load of the Blackmagic Production Camera 4K. This camera is a 4k digital film camera with a Super 35 sensor, a global shutter and 6G-SDI for live productions. The large sensor size will allow for a minimal crop factor leading to truly wide shots with wide angle lenses, and there's still the ability to shoot good old HD, zoomed in, without degradation. The EF lens mount will make many interchangeable lens owners pleased.