Videomaker – Learn video production and editing, camera reviews › Forums › General › Video and Film Discussion › making money and getting seen › You kind of need a gimmick
You kind of need a gimmick! Contacts also sure help. I know this is kind of long but heres an example I have done for the last 4 years.
I used to be an assistant high school varsity football coach for 20 years where I live so naturally Im still connected. When my son started playing in high school I hung up my whistle because I wanted to watch and film all of the games for him so he had something to remember his season by. After the first year his friends wanted copies so naturally I charged them a small fee for them. 😯
Soon hes on Varsity his junior year so naturally I kept filming. This time I made this timeline highlight movie of the entire season. Im talking a full blown edited version with wild graphics, music, voiceovers, on the spot interviews and served it up in full DVD case with a neat label. It was kind of a lot of work but I love football so much that I didnt mind. (It beat editing a wedding video for a change. 😉 ) In the end it looked like a cross between NFL films and an ESPN highlight reel.
OK so last year the team made it to the 3 round of the state playoffs which is something special. When I was done with this movie it turned out really neat. I made arrangements to use the schools auditorium which is set up like a movie theater. I got my hands on a multimedia DLP projector, plugged the audio into the thunderous sound system they have and had a premiere night for everyone who wanted to come. There were about 400 people that showed up. The players, parents, grandmas, grandpas and friends all ate this up. Needless to say sales was good this last season. I have been charging $50.00 a copy and I have been selling between 40 and 50 copies each year except this last season. I ended up selling 65 copies. Sure I make more on a wedding but there is something very rewarding about the look on these high school players faces when they bought these because they knew that they could now watch themselves over and over again the rest of their lives.
Conclusion: Depending on where you live, dont underestimate what parents will pay to have a well done video history of little Johnny or Suzy participating in school events or any events for that matter. You see most parents dont have video cameras and if they do, they hate using them because of the hassle and they end up looking like typical home movies. These same parents also know that their kids wont be kids for ever so why pay for pictures when you can have live action video. In other words you got them right where you want them. Read my signature phrase below and you’ll know what I’m talking about.