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When you say “good video shots” would you mind being a little more specific? Are you talking about close-ups, artistic-type shots, or something else?
Make sure that the camera is not zoomed in too much or out too far. If you are doing an individual highlight video, the closer shots work well. For a team video, a good combination of both works better. Too much close up on team highlights detracts from the action sometimes because by the time you figure out what is going on, it is on to the next highlight. I often just get the tapes that a team/coach/player provides me and have to work with that. Some are good, some are average, and some are really bad. Also on ‘good shots’ I mean no camera shaking, no fast zooms in and out unless it is intentional for effect, adjust for lighting and weather, etc. Use a tripod if you can’t keep the camera pretty much still. Also a fluid head is MUCH better than the cheaper tripods as you won’t hear the annoying grind of a pan or tilt. If you can keep the sounds of the action on the video do it. I have gotten pretty good at being a ‘human tripod’ and for many sports, I am able to get by without one, especially baseball and softball where the ball can change direction so quickly. Another tip isto keepambient sound or crowd noise on a video if possible as it makes the video much more alivee.Make sure you have a few seconds of ‘handles’ at the beginning and end of each play. I like to add comments at the bottom of big plays, sometimes with the players names, and the kids love it. I didn’t do it one year, and when several parents commented that they liked it better with the comments, I haven’t strayed from them sense (EG. “Smith with the monster home run”, “Johnson from Treyville”, “He could go all the way”, etc.)
On team videos, I like to do a ‘senior tribute’ section after the highlights with pictures of each kid growing up, a quote from the coach about the kid and a few times, had a section when I videotaped those seniors answering questions (eg. What was your favorite memory, the funniest thing that happened, advice to the younger players, who would they like to thank, etc). The kids always get a big kick out of this.
If you have any funny moments that happen (ball hitting a coach in the head, etc), you can add sound effects and show it in slo mo replay. Also acrobatic plays can be replayed in slo mo and the kids love it. Sound effects also work well on big hits in football/baseball/softball, dunks, long baskets, etc. I use a bomb drop and explosion for some 3 point baskets and that is a big hit.
I even started taking a few of the freshman/jv videos and making a quick hitter ‘coming attractions’ type video which lasts about 5 minutes which plays before the main video, and my sales shot up drastically as more kids/families wanted to buy one.
That’s a great idea for the individual highlight videos. Are these for college recruiting or simply for great memories?
Both for college recruiting and great memories. All the kids I have worked with, except 1 or 2, were for college recruiting. The best compliment I ever received was probably from the head football coach at a D1 college who told the parents of the student athlete that the highlight video I did for their son was the best he had ever seen and was exactly what they were looking to see. That coach actually gave my name to some other parents who contacted me with requests. The individual videos are an entirely different animal. It is best to have a freeze frame shot with an arrow, pointing finger, spotlight, etc on the student athlete featured before each clip so the coach can see who he is looking for. You can get away with not doing this if the kid is in basically in the same place/position every play (eg. QB in football), but for most positions, it is a nice point of reference. I like to list any awards, honors, statistics and information about the student athlete at the beginning as a rolling credit OR these can be placed at the end.
Lastly, I’m in a major market in the midwest and would be very interested to know what the going rate is for these type of productions.
I am in Kentucky. I contacted a company a few months ago who advertises doing team and individual videos. For a team video, they charged $200 per game to edit for a video. I was floored as that would be $2000 for 10 football games or $4000 for 20 basketball games. I generally charge a flat rate based on how many videos will be purchased and sell the individual videos for $20 each. A football team will always purchase more as there are more kids involved than the other sports and it is much easier to sell more. I usually charge a football team $200 plus sales which often are at least30 DVDs. I will charge a basketball team around $400 as they have more games and have fewer players to buy videos, but sometimes limit them to 20 games (they can pay more if they want more). You basically have to judge what is reasonable AND most inportantly, how much time it will take and make sure you are compensated appropriately for your time. These videos take a great deal of time, but you get much faster with time. I can edit a football game in roughly 60-90 minutes so a typical 10 game season will take me 10-15 hours plus the other sections. Normally, once the video is loaded on the computer, I can have a full football team video done in around 25 hours actual work time. So if I charge $200 up front and sell $600 in DVDs (at a material cost of around $30 for ), I can bring in $800 for a profit of $770 which is around $30 per hour.
Hope this helps!