What’s their budget (and what


What's their budget (and what's it worth to them)?  What market are you in?  How much time will you spend doing something like this?  What will it cost you to do it (in temrs of $$ but also in terms of other opportunities)?  What is it worth to your demo reel?  Is there possibility of repeat business if this goes well?  Is this a new market for you?  Do you stand to gain anything "intangible" from this? How much do you need to live?


If you can get a feel for what they are willing to spend, or how much they value this project, then you will not leave too much money on the table.  On the other hand, you also have to decide if their budget is worth the amount of time and effort you will have to expend to get it done. 

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