Vast difference in the pro


Vast difference in the profitability, renewability and perceived value between “cheap” (or affordable) and “free” of a production. Likewise, the folks who engage in one or the other, or both.

All of us, at one point or another, do work for nothing, or at a break-even price point. We invest money, time and effort into making dreams come true. Many, if not most, of us have dreams we hope to see come to fruition over time. Sadly, many of us make wrong choices in what we do “for nothing” based on the reality of our dreams or expectations.

Many folks using the internet, dinkering around with the web, trying to “monetize” stuff that for so long was perceived as being a “free” source for tons of information, entertainment and more, are STILL trying to figure out a way to make money at it. Some have succeeded but I’d venture to say the vast majority have not. Many of us are familiar with the successes – Amazon, for example – but a BUNCH of others continue to bleed money on GREAT concepts, high-handed dreams, etc. with the thought that…

…some day…

And, for many that “some day” can and will come, but still likely 10 percent or less of the thousands, even millions of people trying their luck. Some would have better success at a Las Vegas roulette or blackjack table. All I am trying to get focused on here is that it is MAJOR difficult to cross over from a “free” service concept into a profitable one. It is next to impossible to build a perception of value worthy of paying money for when the product has been provided for free for so long. It is in our human nature to put a higher value on something that cost something – even if we’re only trying to convince ourselves we made a “good deal.”

PT Barnum noted that there’s one born every mninute, speaking of people who can be taken to the cleaners with relative ease. The interesting thing is that sometimes individuals take themselves there with no help from the outside.

So, I am certainly an advocate of taking chances, pursuing dreams and even forging ahead and damn the torpedoes. Or, as Jonathan Winters says, if your ship doesn’t come in, swim out to it. But there comes a time when reality hopefully sets in and we reallign our thinking and efforts, knowing we have a finite time frame to move from red to black, that time is money.

One last quote, thanks to Kenny Rodgers – you gotta know when to hold ’em, know when to fold ’em, know when to walk away, know when to run.

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