Videomaker – Learn video production and editing, camera reviews › Forums › General › Video and Film Discussion › How much do i charge? › Usually the rental cost is
Usually the rental cost is about 10% of the unit price. 10 rentals later the gear is paid for and the rest is profit. Use this profit to get more gear to rent out. Sell the gear while it still has value to stay on top the industry. At first I always undersold my self. Charge the company xx amount and pay yourself a percent of that. This way you can use profit from labour to cover unexpected costs like transportation. Just make sure the end justifies the means.