Todd, I took a look at the



I took a look at the link and it looks to me like you’re just fishing for site hits.

If you’re serious, you should decide whether you want to go with Standard Definition DV or High Definition HDV or full HD. You’ll also have to decide whether you go with a tape based or tapeless camera. All of which come in many different brands and recording formats such as harddrive, Flash Media, P2, SxS and many more.

All of that will be decided after you’ve ascertained what you’re equipment budget is. You’ll need at least 1 camera, 1 2-4 light kit, 1-2 wired or wireless lavalier mics, at least 1 shotgun mic, 1 set of pro headphones, and cables like XLR, firewire, and RCA in order to connect audio, computers and audio/visual devices. Concerning backdrops, there are an enormous amount of choices in color, but you may decide to go with just green/blue screen to cut down on the money spent on backdrops. That of course will bring additional amounts of time for editing and studio lighting requirements.

Most important, you’ll have to decide whether you’ll be editing your work in-house or sending it out. If you do it in-house, then you’ll have to walk through the minefield of what computer operating platform to use. The three biggies are PC, Mac and Linux. Each has their strengths and weaknesses and your decision on which one to use again will be based upon your budget and logistics (i.e. if there’s a mac store on every corner or if you throw a rock and hit a PC retailer….) Once you’ve decided what platform to use, then you’ll need to pick out graphics and editing programs to complete your videos.

Again, the type of software you pick will decide what platform you’ll need to get. They come in versions for PC only, Mac only, and PC/Mac (cross-platform.) If you or anyone on your team hasn’t edited before or has limited editing experience, don’t get the pro versions of the popular editing programs. Start out with the ‘light’ versions that don’t have the same depth as the pro software. You’ll still be able to make competent looking pieces, but won’t have the headache of dealing with the high learning curve. Once you’ve got a handle on basic Non-Linear Editing, then moving up to the pro versions won’t be a problem.

Of course, your decisions may not be so cut and dry. You may have experience with one, but may not live in an area to provide practical support for the product (ever have to send in equipment for repair? The farther away it is, the longer you won’t have use of the gear.)

So before you start wading into ‘what camera to buy’, take the initial time to outline the scope of what you’re going to be working on. Plan out your purchases for equipment based on your initial production goals and be realistic about what you can afford within your current budget. Once you do that, then you’ll have a much better idea of what you are looking for equipment wise and will make informed choices.

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