To add more valuable information, here are some tips mate:
1. Pick a good story and focus on it, highlight the story that you want to stand out and have a purpose so that it will be very convincing.
2. Of course you need to plan on it, brainstorm some ideas and make a good plan.
3. Its a must that you know the target audience very well and then put some entertainment and connection so that the will be recognized.
4. Production value matters!
I hope this will help.
Regards,
Maryann Farrugia
Crunchbase Profile: https://www.crunchbase.com/person/maryann-farrugia
