There is not an average price for spots as national spots can be millions and most local spots are done free by the cable company or tv station that sells the air time for em. This, of course, is why so many local spots do more harm than good for local advertisers. Just stick to your day rate or hourly rate. It’s ok to bid flat prices for turn-key productions but you’ll do this by multiplying your rate with your projected time, not by what you think it’s worth to them.
