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The product I use (Flix Standard) will generate either SWF or FLV files. Limitations on the SWF are ten minute max but they play without problems in my browser (FireFox) – The FLV files need an additional player that is available from many sources, as Jerron said. Flix Pro has many players that can be built into the FLV file and have additional players sold separately as well.
WildForm bought Flix from On2 last year – Products are listed here: http://www.wildform.com/products/flix/