The odds are that the loca


The odds are that the local cable company is providing the ad production for “free” when the advertiser or agency buys ad time. The clients’ get what they pay for.

If you’re ready, call on some of those advertisers and ask for the person who does the ad buy, or if it’s a really small business, that’s probably the owner. Find out if they are happy with the quality of their ad.

In the meanwhile, call the cable company and inquire what format they can accept for your client’s commercials. Make sure that you can produce that format. If you’re lucky, they will take a DV tape.

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