The odds are that the loca


The odds are that the local cable company is providing the ad production for “free” when the advertiser or agency buys ad time. The clients’ get what they pay for.

If you’re ready, call on some of those advertisers and ask for the person who does the ad buy, or if it’s a really small business, that’s probably the owner. Find out if they are happy with the quality of their ad.

In the meanwhile, call the cable company and inquire what format they can accept for your client’s commercials. Make sure that you can produce that format. If you’re lucky, they will take a DV tape.

Best Products

The best lights for video production — 2021

Lighting needs run the gamut, from huge budget productions to small, DIY vloggers, and there’s something for every niche. This article will explain what to think about before buying lights and provide a list of the best video lights currently on the market.