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The best way I know to grow the business was getting to know some of the other venders. Passing out business cards to DJ’s and Photographers,even the caterers. These people often will refer other venders that they have worked with when the bride and groom ask who they recommend. Which leads me to the most important people who need to get to know better then your clients. The Wedding Planner or Cordinator. Often these are the first people that your future clients start to talk to about their special day and many of them don’t know where to begin looking for a good florist or …or videographer. Today I get 90% of all my jobs from the half a dozen cordinators that I know. They call me and very little do I have to sell myself to the bride or groom because the cordinator has already considered me the choice videographer. I’ve never spent a dime on advertising but I have given referral fees to the cordinators. They scratch my back; I scratch theirs. This has been the best advise that I stumbled on and have not read it any where.