Super easy.  I did a similar

#211343
AvatarBrian
Participant

Super easy.  I did a similar effect in an HGTV spot ten years ago where we wanted it to look like the kitchen cabinets were being spray painted. 

Track the hero video into the shot, animate garbage masks to simulate the paint reveal. Use garbage masks to add talent, can, etc into the foreground.  In the version I did, we used a subtle particle system to simulate add the feeling that paint is being sprayed.

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