Strategy & Budget Considerations

#204388
AvatarChrisJordan
Participant

That budget is what I would like to spend if possible. Basically I own an SEO company that just added video marketing services to our list of client offerings. What we have done up to this point is produce lower end videos for web use that are basically slide shows using still photos and with either music or professional voice over backgrounds. You can see an example on our website at http://mylocalmarketing.org. They are nothing fancy or high end, just basic videos for businesses.

 

Our main selling point is the low cost between $295-$395. We have sold quite a few of them since introducing them to our existing and potential clients over the last month and a half.

 

What we are running into are some clients wanting some on site video shooting and more advanced video production options. I have just been referring them to a local video production company but I really enjoy making videos and would love to start doing that part myself.

 

I wanted to experiment with creating some videos for my own company and my wife has a spa with two locations. So I also get to experiment doing some work for her without the pressure or stress of trying to do this for the first time for a new client.

 

So with that in mind, I am totally brand new to video production and have no idea what it costs to get started. I don't really need the best equipment out there but I also don't want to buy something that will severely limit my options of producing something nice.

 

I could probably go up to 3k if necessary but that would be about it, so some recommendations in the prosumer area will probably be more fitting for me and would be much appreciated. If it is going to cost more than that to get started, I will probably just stick to what we have been doing for a while.

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