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Question: Does the TV station play to broadcast from DVD? or do they load the DVD file onto a computer systemfor broadcast?
Having done several commercials (shot HD rendered to SD NTSC widescreen) all the stations so far have been able to use an mpeg file burned to a data disk. Since they are transferring the video file from a DVD disk onto their own system this was an easy way to go, and actually saved them the time of having to rip the video from a DVD formatted source.
Of course you have to deliver the video in whatever format the station asks you for, but it is worth asking the question.