Packages are a sure way to go


Packages are a sure way to go broke. Instead, decide on the value of an hour of your time, your expertise, equipment amortization and expenses and charge accordingly. Charge separately for travel, setup and tear-down, shooting and for editing. Get paid for the shoot when you finish the shoot. The video then belongs to the client, who can choose to have you edit it or have someone else do it.

Charge for editing and for posting the video to the web. Charge for editorial changes.

Be sure to set a minimum — e.g., two hours, even if you’re only on site for 45 minutes. Otherwise you’ll find yourself making a commitment to do a shoot and making virtually nothing for it.

Establish a travel fee schedule, based on distance and time so if you live in Chicago and you’re hired to do a shoot in Highland Park you can say “$xx.00 for travel to and from.”

Our company’s minimum for a shoot is four hours, which includes one camera, setup and tear-down, for which we charge $400 — $100 per hour. Post production, which includes editing, client requested changes and posting to the web is billed at $80 per hour.

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