Our clients own the finished product and all footage/graphics created for the project. They pay us for our time to shoot/edit so I feel like they should own the rights to everything. This works great for us and even serves as a competitive advantage. Many of our competitors won’t give their clients ownership of b-roll and project materials, only the finished product. Then, when the client is unhappy and wants to start working with another production company (like us!) they have to pay us to create everything from scratch again instead of tapping into the bank of footage and materials they have already paid to create.
